Sports Apparel Brand Naming

Background
Client: Alpen Group
Dates: Summer 2005
Purpose: Hi-end sports apparel brand
Roles: Creator at Interbrand

Challenges
Create a high-end, hip sports apparel brand for Alpen to compete with global competitors like Nike, Adidas and Puma

Creative Directions

  1. Performance
  2. Expression
  3. Power
  4. Excitement
  5. Refinement

The Result

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