Game Console Naming
Background
Client: Nintendo
Dates: Fall 2005
Purpose: Video Game Console Brand Naming
Roles: Creative Director, Creator, Consultant at Interbrand
Challenges
Express the truly unique product concept
Appeal to the mass target
Differentiate from the competition
Create a short, trademarkable name for use globally
Creative Directions
Back to the Essence of Play
New Gaming Paradigm
“Butterfly” Wild Card (i.e. anything goes!)
The Result
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