Scott Milano in 60 Seconds…

SUMMARY

Results-driven branding, marcom professional making strides in the US and Asia for more than eight years / Hands-on creator, strategist, consultant and leader / A passion for big ideas, and the nuts and bolts that make them happen / Fluent Japanese, native English

EXPERIENCE

Managing Director, TANJ Branding, New York, 02/09–Present

Recently launched TANJ Branding – a start-up boutique brand consultancy / Specialize in unleashing the power of words in brands / Creative and strategic services include world-class brand names, taglines, messaging, tone of voice, brand concepts, brand strategy and copy writing / Personally manage all projects, client relationships, marketing initiatives and new business development

Director, Verbal Identity, Interbrand, New York, 05/08–02/09

Managed strategic and creative direction for large-scale verbal identity initiatives / Work included brand naming, tagline, strategic messaging, tone of voice, naming architecture and brand platform development / Oversaw 4 direct reports on a 17-person team and $1.5 million worth of client business / Focused on building strong client relationships and generating new business from existing clients

MAIN CLIENTS: GMAC, NYSE, MWV

Manager, Naming & Verbal Identity, Interbrand, Tokyo, 04/04–05/08

Lead Interbrand Japan’s six-person, multi-cultural, multi-lingual verbal identity team / Oversaw creative direction, strategic direction, creative development and presentation preparation for all projects, domestic and global / Services in charge of included brand naming, brand statements, brand messaging, naming portfolio architectures, copywriting and linguistic analysis / Managed schedule, project performance and budget to meet all profit and revenue targets / Pitched, presented and consulted in Japanese on a daily basis / Liaised with Interbrand’s global network of offices, offering perspective and advice on the Japanese market

MAIN CLIENTS: Nintendo, Honda, Sony, Nissan, Sharp, Recruit, NTT DoCoMo, P&G, re-plus, Daiwa House Group, Suzuki, Kao, Singha Corporation, Nikon, Daiichi-Sankyo, Toyota, Kirin

PERSONAL CREDENTIAL HIGHLIGHTS: Named the Nintendo Wii, a hit global video game console brand; named the Sony Bravia, a leading global television brand; created the Hyundai “Drive your way” corporate brand statement, used globally to continue Hyundai’s ascent in the marketplace

Owner/Copywriter/Designer, rubberwriter, Tokyo, 12/01–04/04

Created, marketed and sold my “rubberwriter” creative services brand / Wrote ads, articles, newsletters, press releases and web content / Edited and rewrote translated ads, collateral, presentations and reports / Designed web sites, holiday cards, graphics and logos

CLIENTS: NTT Communications, Fujifilm, JETRO, Komatsu, Sony, GE, JAL, Vodafone, Mitsubishi, Canon, Japan Post, NTT DoCoMo, Toyota, Nikon, Prince Hotels, Olympus, NYK, Kitasato University

Product Editor, Hanley-Wood, Washington, DC, 10/00–12/01

Wrote articles and copy for Builder and Building Products—both leading B2B trade magazines in the home building industry / Reported on new products, industry trends and news / Wrote, edited and updated daily content for BuilderOnline.com and other in-house web sites / Coordinated and hosted editorial meetings with manufacturers and industry experts

Freelance Copywriter, isoTree, Baltimore, MD, 06/01–12/01

Wrote and edited web content and sales letters for isoTree—an Internet marketing agency / Assisted in generating brand and business strategies for various web-based products

Program Manager, HandsNet, Washington, DC, 7/00–10/00

Managed web development training center / Maintained financial records / Participated in all HandsNet Internet marketing and web publishing classes

EDUCATION

B.A. Philosophy, Economics Minor, University of Maryland, College Park, 2000

HARDWARE & SOFTWARE

MAC and PC
Photoshop
Illustrator
QuarkXpress
Dreamweaver
Fireworks
HTML
MS Office
iWork
WordPress

HOBBIES & INTERESTS

Jazz
Cycling
Design
Language
Photography
The web
Food