Corporate & Product Brand Messaging Architecture
Background
Client: Boon Rawd Breweries (Maker of Singha Lager Beer)
Dates: Fall 2006
Purpose: Corporate & three product brand message architectures
Roles: Writer, Co-creative director at Interbrand
Challenges
- Create a massive bilingual (Thai & English) message architecture system for Boon Rawd’s/Singha Corporation’s corporate & product brands
- Develop, refine, solidify the four brands via messaging (including brand personalities, tone of voice, brand stories, brand platforms, key messages, proof-points and more)
The Result
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