Livedoor Financial Holdings Rebrand (Naming & Corporate Brand Statement)
Background
Client: Livedoor Financial Holdings
Dates: Fall 2006
Purpose: Corporate renaming & brand statement (Japanese)
Roles: Creative Director, Consultant at Interbrand
Challenges
Rebuilding a trustworthy, targeted finance brand
Creative Directions
- Corporate focus: Lightning pace, One-stop investment services, Expansive reach
- Customer focus: Wealth generation, Guaranteed trust, Close bond w/ company
- Corporate & customer: Fresh surprise, A clear approach, Infinite determination
The Result
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