Yep, I made headlines again.
Well, sort of…
A former colleague and I wrote a short piece for Brandchannel. The title? Beauty in the Beast: Why Some of the World’s Most Successful Websites Are So Ugly and Adored.
We argue that online giants like eBay and Craigslist often circumvent conventional thinking about branding and design while their offline counterparts can’t. These sites succeed because their offerings are highly differentiated and credible.
What makes them so? We think there are a variety of factors, including the strength of their products, user experience, brand story and name.
Check out the article here.
- BROWSE / IN TIMELINE
- « 12 Marathon Months
- BROWSE / IN Analysis In the news
- « Canon Brand Health Check
SPEAK / ADD YOUR COMMENT
Comments are moderated.
