Dive into the archives.
- Beauty in the Beast
Yep, I made headlines again.
Well, sort of…
A former colleague and I wrote a short piece for Brandchannel. The title? Beauty in the Beast: Why Some of the World’s Most Successful Websites Are So Ugly and Adored.
We argue that online giants like eBay and Craigslist often circumvent conventional thinking about branding and design while their […]
- Canon Brand Health Check
In the news
Brand Republic and Media Magazine recently did a short piece on the Canon brand. Although Canon’s sales, profit and reliable image stand strong, its market share and brand image may be suffering. As I posted earlier, I was asked to write some quick analysis for this piece. Here’s the article in full.
- Not sexy enough?
The Canon Brand
Media magazine asked me to comment on the state of the Canon brand globally for an article it’s putting together. Here’s what I came up with:
Financially, Canon is a solid performer. In the last five years, Canon stock has steadily risen. Unlike some competitors, Canon has always favored building its own brand internationally […]
