Scott Milano’s Branding Blog & Portfolio
- Beauty in the Beast
Yep, I made headlines again.
Well, sort of…
A former colleague and I wrote a short piece for Brandchannel. The title? Beauty in the Beast: Why Some of the World’s Most Successful Websites Are So Ugly and Adored.
We argue that online giants like eBay and Craigslist often circumvent conventional thinking about branding and design while their […]
- 12 Marathon Months
The last 12 months have been wild. I…
Climbed Mt. Fuji
Got engaged at the top
Decided to leave Japan
Became all too knowledgeable about US immigration policy
Got married in Japan
Built this site
Found a job in the States
Got married in Maui (same woman, different wedding!)
Moved my life and wife half-way around the world
And experienced some serious reverse culture shock […]
- Speak Up!
ACCJ Presentation
On November 26, a good friend of mine, Tom Boatman, and I will be giving short speeches to the ACCJ on how small businesses can get the most out of their communications. I will tips and advice on developing a strong brand name. Tom will talk about how to maintain a consistent tone of […]
- Canon Brand Health Check
In the news
Brand Republic and Media Magazine recently did a short piece on the Canon brand. Although Canon’s sales, profit and reliable image stand strong, its market share and brand image may be suffering. As I posted earlier, I was asked to write some quick analysis for this piece. Here’s the article in full.
- Not sexy enough?
The Canon Brand
Media magazine asked me to comment on the state of the Canon brand globally for an article it’s putting together. Here’s what I came up with:
Financially, Canon is a solid performer. In the last five years, Canon stock has steadily risen. Unlike some competitors, Canon has always favored building its own brand internationally […]
- PingMag Interview
On Verbal Identity
PingMag, a super-hot site covering all things creative in Tokyo, Berlin and more, did a little write-up on me. Although the article itself is less than steamy (I thought the reporter would go deep, deep, deep into verbal identity, not just a simple Q&A with yours truly), I’m convinced that most press is […]
